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It all began with


Laurastar was founded by people who loved beautiful fabrics. Their passion led them to create a unique world bringing together beauty and Swiss technology to enhance your clothes and your appearance.

Over 35 years of


Beautiful clothing and technological perfection soon became Laurastar’s watchwords. With one objective: to make them accessible to all. It all started when its founder collaborated with an Italian engineer. One made beauty his watchword, the other cherished an ideal: to make a technology, which until then had been exclusively for professionals, accessible to everyone.

The Swiss brand’s first invention was an ironing board incorporating a professional steam generator guaranteeing unparalleled results and ultimate ease of use within your home. It was an immediate and enduring success.

Today Laurastar is over 35 years old

This international brand’s products are exported to over forty countries, making the company a global leader in professional ironing systems for domestic use.


Laurastar exists to revolutionize ironing techniques. Its Swiss researchers and engineers are dedicated to ongoing innovation in order to bring state-of-the-art technology into your home. Professional soleplate, exclusive steam, active board: the brand has perfected an entire ironing system to beautify your clothes and offer you exceptional ease of use.

Laurastar ironing systems are designed with a single goal: to help you obtain a unique, professional result within your home. To do this, the brand brought together an exclusive Laurastar active board, equipped with a blower and vacuum system, an integrated professional steam generator and a professional iron – another Laurastar exclusive feature.


Through its products, Laurastar is proud to reflect the values of quality, precision and aesthetics that have earned Switzerland a global reputation for excellence. For over 35 years, the brand has focused all its energy on ensuring that its designs satisfy your desire for beauty and perfection. The professional iron, 3D active soleplate and the ultra-fine steam are all unique inventions designed for your everyday well-being.

Because Laurastar shares the same aesthetic awareness as you – its Swiss engineers work tirelessly, day in day out, to anticipate tomorrow’s trends. All its products’ features – shapes, colours and ergonomics – are designed with beauty and simplicity in mind.


more than a million product sold

A Swiss innovation, the Laurastar Magic was the first ironing system for home use to have a board with a blower and vacuum system to prevent unwanted creases and protect your fabrics.

Since 1996, when it was first launched, this Swiss technology has helped to take care of your clothes; a true revolution for all those who love beautiful clothes. And want them to stay beautiful for longer.

Over a million of the brand’s flagship product, Laurastar Magic, have been sold across the world. This ironing system has now evolved with the creation of the Laurastar Go range.

for its design and innovation

Laurastar has always designed its products in the spirit of optimum innovation and ergonomics. This mindset has been recognised through awards celebrating both its designs and technological research. For over 35 years, Laurastar researchers, engineers and designers have focused all their energy on ensuring that its designs satisfy your desire for beauty and perfection.

In 2002, Laurastar received the red dot Best Design Award for its green Steamup and in 2003, IF’s Product Design Award for its yellow Steamax. In 2013, year of ultimate recognition, it won the red dot Product Design Award, Chicago Athenaeum’s GOOD DESIGN award as well as Foire de Paris’ Grand Prize for Design for its Laurastar Lift collection.

The Swiss designer’s innovation

The Swiss designer has also been recognised for its innovations. In 1990, Laurastar received the Innovation Oscar for its Premium ironing system; in 2001, the silver medal at the Concours Lépine for its Magic ironing system and in 2012, the « Technology » Innovation Award for the Laurastar S7a model.